The search behavior on Pinterest reveals key insights into event planning trends, shifting consumer preferences, and visual tastes that influence everything from weddings and baby showers to corporate galas and themed parties. At the crossroads of creativity and data, Pinterest searches offer a unique lens into what people are dreaming about, planning, and preparing for.
As professionals in the event industry, understanding these insights is crucial. In this article, we will break down the most popular Pinterest searches, analyze rising trends, and highlight how businesses can capitalize on this data to stay ahead of the curve in 2025 and beyond.
Pinterest as a Trend Predictor in the Events Industry
Pinterest is a visual search engine. Unlike other social media platforms, users come to Pinterest with intent. They are planning a moment, solving a problem, or designing a vision. This makes Pinterest data a rich source of behavioral insight, especially for event planners, stylists, and marketers.
Pinterest’s internal analytics, such as Pinterest Predicts, have consistently proven accurate in forecasting trends months before they hit the mainstream. By analyzing keywords, pin saves, board creations, and topic clustering, we can gain an early look into what themes and ideas are capturing attention.
Top Pinterest Searches for Event Planning in 2025
1. Sustainable Events
One of the most dominant Pinterest trends is the sharp rise in searches for eco-friendly event ideas. Keywords like:
- “Sustainable wedding decorations”
- “Zero-waste party ideas”
- “Eco-friendly baby shower”
are seeing massive search growth. Users are interested in green alternatives such as biodegradable tableware, reusable signage, digital invitations, and venue sourcing that minimizes carbon footprint.
2. Intimate Gatherings Over Grand Celebrations
Post-pandemic behavioral shifts are still influencing event trends. Micro weddings, backyard parties, and small group gatherings have become the new norm, with terms like:
- “Intimate wedding setup”
- “Backyard bridal shower”
- “DIY baby shower”
gaining traction. Pinterest users are valuing connection and personalization over spectacle, leading to an increased focus on custom experiences, heartfelt details, and relaxed, cozy atmospheres.
How Pinterest Users Are Searching for Event Themes
3. Seasonal and Nature-Inspired Aesthetics
Nature continues to dominate event aesthetics. In 2025, we are seeing spikes in searches for:
- “Rustic forest wedding”
- “Boho picnic party”
- “Winter wonderland baby shower”
- “Spring garden tea party”
These themes reflect a preference for organic materials, earthy tones, and natural backdrops. Floral installations, dried flowers, wooden décor, and live plants are featured heavily in top-performing Pins.
4. Maximalism and Color Explosion
While minimalism still has its audience, maximalist celebrations are making a comeback. Pinterest searches for:
- “Bold color palette party”
- “Eclectic wedding theme”
- “Disco birthday party”
are climbing rapidly. Users are drawn to vibrant tones, dramatic lighting, and over-the-top table settings. This trend is especially popular among Gen Z planners who use Pinterest for playful and bold inspiration.
Tech Meets Tradition: Digital Influences on Event Planning
5. AI and Virtual Event Integration
Searches related to virtual events and AI planning tools have seen a new wave of interest. Terms like:
- “AI wedding planning assistant”
- “Hybrid baby shower ideas”
- “Virtual guest experience”
are now part of Pinterest’s growing search base. Event planners are exploring how to integrate technology with tradition, ensuring guests, both in-person and online, have a cohesive experience.
6. QR Codes and Smart Invites
Modern convenience meets classic invitation etiquette. Popular searches include:
- “QR code RSVP”
- “Digital wedding invites”
- “Interactive event programs”
This shows a push toward paperless options and easy guest interaction. Pinterest users appreciate tools that make event management smoother while still maintaining style and sophistication.
Aesthetic Trends Dominating Pinterest Event Boards
7. Moody and Dark Themes
Forget pastels—2025 is embracing the dramatic. Top rising keywords include:
- “Gothic wedding ideas”
- “Moody color palette event”
- “Dark boho party”
These searches showcase a desire for deep, romantic colors, moody lighting, and alternative styles that break away from conventional themes. Black candles, velvet linens, and moody florals are all the rage.
8. Retro Nostalgia
Pinterest has become a haven for vintage lovers. In event planning, we’re seeing a resurgence in:
- “70s disco party”
- “Y2K birthday bash”
- “Vintage tea party”
These themes blend nostalgia with modern flair, and users often save Pins featuring vintage props, retro fonts, and throwback music playlists.
Pinterest Boards and Search Behavior: What They Reveal
Boards give us insight into how users organize their inspiration and prepare for real-life events. A few common behavioral patterns:
- Themed Boards: Users create specific boards for event themes months in advance.
- Idea Clustering: They save multiple variations of a single concept (e.g., 20 centerpiece styles) before narrowing down.
- Moodboarding: Most boards act as visual moodboards—often shared with planners or vendors to communicate the event vision.
Understanding these behaviors helps vendors and content creators tailor their Pins and visuals to attract engaged audiences ready to take action.
High-Performing Event Content on Pinterest
If you’re creating event-related content, here’s what’s working best:
- Vertical images (2:3 ratio) with text overlays
- Content with descriptive pin titles (e.g., “10 Elegant Eco-Friendly Wedding Ideas”)
- Step-by-step infographics for DIY setups
- Pin collections that group together themed inspiration
- Rich, keyword-dense Pin descriptions
Users respond well to visually rich, instructional, and curated content. Consistent branding, clear photography, and trending tags are key to virality.
How Event Professionals Can Leverage Pinterest Trends
1. Create Trend-Based Boards
Stay current by creating boards that reflect what people are searching for. For example, a wedding planner might maintain:
- “2025 Wedding Trends”
- “Eco-Friendly Wedding Decor”
- “Intimate Backyard Weddings”
Populate these boards with original content and repins that match the trend.
2. Use Pinterest Predicts for Content Planning
Pinterest’s own forecasting tool—Pinterest Predicts—offers invaluable early insight. Build your content calendar around forecasted themes and colors. Align your photography and products to what’s rising in searches.
3. Optimize Pins for Search
Pinterest is a visual search engine, so SEO best practices apply. Use keyword-rich titles and descriptions. Add hashtags sparingly. Focus on pinner intent—what questions are they trying to answer?
The Business Edge: Turning Pinterest Insights Into Profit
1. For Event Planners
Curate Pinterest-based proposals to pitch your services. Show clients that you understand what’s trending. Use boards as a live portfolio that updates in real-time based on market interests.
2. For Vendors and Stylists
Design your packages around popular Pinterest themes. Offer “Pinterest-inspired” décor sets or ready-to-use style boards that clients can mix and match.
3. For Bloggers and Content Creators
Capitalize on trending topics. Write posts like:
- “20 Pinterest-Worthy Baby Shower Ideas”
- “How to Throw a Retro Disco Party Like a Pro”
- “Sustainable Event Décor Hacks You’ll Love”
These have high click-through potential and help establish thought leadership.
What This All Means for the Future of Events
The future of events is personalized, visually driven, and socially shareable. Pinterest plays a central role in shaping how people plan and experience events. If you’re in the business of creativity—be it planning, styling, or content creation—Pinterest search trends are your blueprint for success.
By aligning your strategy with how users behave and search on Pinterest, you’ll stay relevant, competitive, and one step ahead of the next viral event trend.
Caroline Mureithi founded Swanky Events in 2016 with a passion for creating unforgettable experiences through exquisite event planning and decoration. Based in Portland, Oregon, Swanky Events specializes in weddings, corporate events, fundraisers, and social gatherings. Caroline and her team are dedicated to turning visions into reality, ensuring every detail exceeds expectations. Visit our Facebook Page.
