Social media is a game-changer for event decorators. It is the key to reaching potential clients, showcasing creative work, and building a brand that stands out in a competitive market. If you are an event decorator looking to grow your business, increase visibility, and attract more clients, this guide is for you.
Below, we provide powerful social media marketing strategies that will help you promote your event decoration business, gain more followers, and turn them into paying clients.
Why Social Media is Important for Event Decorators
Social media platforms like Instagram, Facebook, Pinterest, and TikTok are visual-focused, making them perfect for event decoration businesses. By using these platforms correctly, you can:
- Showcase your creativity through stunning images and videos.
- Engage with potential clients and answer their questions.
- Attract more customers by building brand trust and credibility.
- Stay ahead of competitors by keeping up with the latest trends.
Now, let’s dive into the best social media strategies that will take your event decoration business to the next level.
1. Choose the Right Social Media Platforms
Not all social media platforms are suitable for event decorators. Focus on the ones that work best for your business.
- Instagram – The best platform for showcasing your event decorations through high-quality photos and short videos.
- Facebook – Ideal for targeted ads, community building, and long-form posts.
- Pinterest – A great place to share inspiration boards and reach people planning events.
- TikTok – Perfect for creating short, engaging videos showing behind-the-scenes work.
2. Optimize Your Social Media Profiles
Your social media profile is your digital business card. Make sure it looks professional and includes all the necessary details.
- Use a professional profile picture – This could be your logo or a well-designed brand image.
- Write a compelling bio – Explain who you are, what you do, and how clients can reach you. Example: “✨ Swanky Events | Event Decor Experts 🎉 | Elegant Designs for Weddings & Parties | DM for Bookings 📩”
- Include a website link – Make it easy for potential clients to visit your website or contact you.
- Use highlights on Instagram – Showcase different event types, client reviews, and your best work.
3. Create High-Quality Visual Content
Since event decoration is a visual business, the quality of your photos and videos is critical.
Tips for Creating Stunning Content:
✔ Use natural light – It makes photos look bright and professional.
✔ Invest in a good camera or smartphone – Clear and sharp images attract more engagement.
✔ Show before-and-after transformations – People love to see the creative process.
✔ Take close-up shots – Highlight intricate details of your decor.
✔ Use consistent editing styles – This keeps your feed looking professional and cohesive.
4. Post Regularly and at the Right Time
Consistency is key! Posting regularly keeps your audience engaged and helps you stay relevant.
Best Posting Frequency:
- Instagram & Facebook: 3-5 times per week
- Pinterest: 5-10 pins per day
- TikTok: 4-7 times per week
Best Times to Post:
📌 Instagram & Facebook: 7-9 AM, 12-2 PM, 6-9 PM (when users are active)
📌 Pinterest: Evenings and weekends work best
📌 TikTok: Late afternoons and evenings
5. Use Engaging Captions and Hashtags
Great visuals need strong captions to attract more engagement.
How to Write Engaging Captions:
✅ Start with a hook – Grab attention in the first few words.
✅ Use storytelling – Share details about the event, the inspiration, or challenges.
✅ Ask questions – Encourage followers to comment.
✅ Include a call to action (CTA) – Example: “Tag a friend who would love this wedding setup!”
Best Hashtags for Event Decorators:
🔹 #EventDecor
🔹 #WeddingDecor
🔹 #LuxuryEvents
🔹 #PartyPlanner
🔹 #EventDesign
🔹 #FloralDecor
🔹 #ElegantWeddings
6. Leverage Video Content and Reels
Videos generate more engagement than static images. Reels, Stories, and TikTok videos help increase visibility.
Video Ideas for Event Decorators:
🎥 Behind-the-scenes clips – Show how you set up an event.
🎥 Time-lapse videos – Capture the full transformation of a venue.
🎥 Client testimonials – Ask happy clients to record short reviews.
🎥 Event walkthroughs – Showcase finished decorations with a guided tour.
7. Collaborate with Influencers and Clients
Partnering with event planners, photographers, and influencers helps you reach a wider audience.
How to Collaborate Effectively:
🤝 Tag vendors and clients – This increases the chances of them sharing your content.
🤝 Offer giveaways – A free decor consultation or discount in exchange for engagement.
🤝 Ask clients to tag you – Happy clients posting your work brings in new customers.
8. Run Targeted Ads on Facebook and Instagram
Paid ads help you reach potential customers faster.
Best Types of Ads for Event Decorators:
🎯 Engagement Ads: Boost your posts to increase likes, shares, and comments.
🎯 Website Click Ads: Direct people to your website or contact page.
🎯 Lead Generation Ads: Collect inquiries from potential clients.
9. Interact with Your Audience
Engagement is a two-way street! Respond to comments, messages, and DMs promptly.
Ways to Increase Engagement:
💬 Reply to every comment and DM.
💬 Like and comment on followers’ posts.
💬 Use Instagram Stories’ polls and Q&A features.
💬 Create interactive posts (e.g., “Which color theme do you love more? 💜 or 💙”)
10. Track and Analyze Your Performance
To improve, you need to track what works and what doesn’t.
Key Metrics to Monitor:
📊 Engagement rate – How many people like, comment, or share your content.
📊 Follower growth – Are you gaining or losing followers?
📊 Website clicks – How many people visit your website from social media?
📊 Best-performing content – Identify what type of posts get the most interaction.
Use Instagram Insights, Facebook Analytics, and Pinterest Business Tools to track your progress.
Final Thoughts
Mastering social media marketing as an event decorator requires creativity, consistency, and engagement. By following these strategies, you will attract more clients, grow your business, and establish yourself as a leader in the industry.
Caroline Mureithi founded Swanky Events in 2016 with a passion for creating unforgettable experiences through exquisite event planning and decoration. Based in Portland, Oregon, Swanky Events specializes in weddings, corporate events, fundraisers, and social gatherings. Caroline and her team are dedicated to turning visions into reality, ensuring every detail exceeds expectations. Visit our Facebook Page.